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JD Lighting is Australia’s leading lighting and fan retailer, with an unmatched selection of the best premium Australian and imported brands in the industry. JD Lighting began trading as just a small family business in 2010. JD Lighting is one of the first to recognise the benefits of online shopping and identified a gap in the online market for lighting and fans. JD Lighting were also one of the first lighting retailers to heavily promote the growth and benefits of LED Technology.
Issues
- Competitive and price sensitive market
- Wide variety of products to be monitored across various competitor sites
- Need to keep track of price drops and price increases on a daily basis and make important pricing decisions
- Need to monitor product variations – same URL, different price
Solutions
- Client does his own product matching manually
- Alert emails received instantly whenever price / availability change occurs because of a very competitive market
- Usage of several analytical reports
- Several Dashboard widgets covering pricing dynamics
- Great potential in using Pricing Strategies
- Enabling monitoring Product variations
