For brands selling online, controlling how your products are priced has never been more important, or more difficult. The reality is that even a single MAP violation on a marketplace can start a chain reaction of discounting, channel conflict, and long-term brand damage. That’s why we...
Photo by Micheal Ogungbe on Unsplash The eCommerce industry has always been a frontier for technological innovation. From the introduction of online payment systems to the widespread adoption of mobile shopping, every leap forward has transformed how businesses price, sell, and interact with their customers. Now,...
Most eCommerce professionals don’t need another economics lecture. You already know that supply and demand matter. What’s harder is translating those curves from a textbook into everyday decisions - when to raise prices, when to discount, and how to stop stockouts from killing sales. This guide...
The bandwagon effect drives people to buy because others already have, fueling industries like fashion, social media, and gadgets. The snob effect does the opposite: buyers avoid what’s too common, favoring exclusivity in luxury goods, art, and high-end cars. In both cases, the decision isn’t...
Why Introductory Pricing Still Matters Shoppers today are more selective than ever. With numerous brands competing for attention, online retailers require strategies that lower barriers to purchase and generate immediate traction. That’s where introductory pricing comes in. At its core, introductory pricing means offering a product at...
Comprehensive guide to price formulas in eCommerce, covering definitions, key factors, common methods, and step-by-step examples for profitability....
Price calculation in eCommerce isn't just about applying a formula. Price calculation is about aligning pricing with your business model, customer expectations, and competitive position. While both brands and retailers operate in the same digital ecosystem, their approaches to pricing are often fundamentally different. This article...
In 2023 alone, more than 88% of consumers encountered counterfeit products online, and many didn’t realize it until after the purchase was made. Meanwhile, AI-generated threats ranging from deepfakes to fake reviews have escalated faster than most brands expected. What were once marginal risks are...
Learn what RRP price means, why it matters for retailers, and how it supports pricing consistency and margin protection....
Price visibility plays a major role in shaping how customers perceive your brand. When prices are inconsistent across online and offline channels, it can lead to confusion and harm brand value. For companies that sell through multiple retailers, Minimum Advertised Price (MAP) offers a way...