Offering discount pricing can feel like a double-edged sword for many businesses. On one hand, you want to attract customers and stay competitive in the market. On the other, you are worried about shrinking profit margins and devaluing the brand. It is a delicate balance...
Product price comparison is no longer on the list of nice-to-have things in an eCommerce business. It is now a necessity. Learn how to do it....
The turbulent market environment causes hyper-competition, which in turn imposes new market rules. Companies are no longer focused on the entire market, but on each consumer, which requires knowledge of psychology. More precisely, the psychology of human behavior. The idea is to reduce consumer stress...
Black Friday and Cyber Monday are one of the most important events for eCommerce professionals. Learn how to get the most out of it....
One infographic each for both Black Friday and Cyber Monday. Ideal read for busy retailers who want last-minute quick tips at a glance....
Black Friday and Cyber Monday unofficially mark the beginning of the holiday shopping spree. Get ready for it with our hand-picked facts and statistics you should know!...
The holiday season is a golden opportunity for brands to make a splash and boost sales. In 2024, U.S. holiday spending has grown and will make almost $ 1 trillion! This tendency is likely to continue in 2025, too. To boost holiday sales volumes, brands...
Price comparison for online retailers is a necessity nowadays, as it allows them to anticipate and react to competitors' moves in real-time....
There is a saying that preparation is the key to success, and in order to do so, you always have to think of new ways to stay one step ahead of your competitors. Competitor analysis is definitely one of them, so spear a few minutes...
Competitor price tracking - everyone in the business knows what it is, but the question is how to perform it. As a business, and especially an eCommerce one, the biggest struggle is to outperform your competitors. Having a great product or service is only the first...