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We write in-depth about eCommerce, price monitoring and pricing strategies.


Purchase Decision Process: Sell More by Understanding Your Customers

March 27, 2025 in Best practices in price monitoring
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Reading Time: 6 minutes

Prices impact the customer’s purchase decision process at all the stages of their journey. Pricing considerations are present throughout all the parts of the purchasing funnel—top, middle, and bottom. Sellers need to understand the fact that the customer’s purchase decisions aren’t linear and at times...

Psychological Pricing

The Power of Psychological Pricing: How to Influence Buying Decisions

February 20, 2025 in Best practices in price monitoring
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Reading Time: 5 minutes

Understanding Psychological Pricing Have you ever hesitated before making a purchase, only to be swayed by an attractive discount or a price that "just feels right"? That’s psychological pricing at work. Whether you realize it or not, pricing strategies shape your buying decisions daily. As an...