Nutrition, Food supplements
Nutrition, Food supplements - Price monitoring in the nutrition industry
Specifics
- A long list of challenges that our clients face: many products without standardized packaging, or coming in different flavors, quantities, weights and sizes that are not always easy to compare; price and availability that greatly vary based on shopper’s location; brand names that are used interchangeably, etc.
- Working with many different clients from all over the world (just to name a few markets: Brazil, Germany, Spain, Turkey, Canada, New Zealand) we have learned that manual product matching is the only viable way of matching the products
Greatest challenges
- One of the main challenges in this industry comes from the fact that there are many product variations (especially in packaging sizes)
Our clients
BEST PRACTICES AND SOLUTIONS
MAP (Minimal advertised price)
MAP is one of the most used features that Price2Spy has to offer. MAP module helps identify competitors who do not honor MAP (minimal advertised price) recommendations.
Pricing dashboard
Using pricing dashboard will enable you to spot the most recent price changes (per brand or category). The dashboard consists of a number of widgets (reports), and each widget can show you different type of data.
Pricing strategy
Defining the right pricing strategy is crucial for a successful business. The pricing strategy module will help you to make the right decision – it is used to identify products with price increase / drop opportunities so that you are aware of changes that need to be done.
Alert emails
Price change alert emails are the most commonly used and easiest way of monitoring the price changes (there is also an option for combining them with Automated Price matrix report)
Manual product matching
Our clients from this industry usually do manual product matching by themselves, but there are several important exceptions, where clients use Price2Spy for regular product matching of new products that arrive in assortment.
Pricing strategy
Defining the right pricing strategy is crucial for a successful business. The pricing strategy module will help you to make the right decision – it is used to identify products with price increase / drop opportunities so that you are aware of changes that need to be done.