When decorating or renovating a home, in addition to quality and beautiful furniture, the price is an equally important factor for customers. vidaXL understood this on time, and for this international online retailer, providing the best products at competitive prices has become the main mission. The story of vidaXL began back in 2006 in the Netherlands when the current owners were just two enthusiastic people who started a small online sale on different platforms.  Great success soon followed, so the logical next step was to produce their own vidaXL branded products. Today, their products beautify homes in 27 European countries (UK, DE, and NL being just one of the biggest ones) as well as in the US and Australia.

It’s not easy to keep up with such a dynamic environment, so a little help is always appreciated. 

They like to say that every room is unique, but we in Price2Spy would add that every market is also unique and requires a dedicated approach. 

Key challenges

vidaXL is a fast-growing international online retailer with 31 local webshops in Europe, Australia, and the US. They strive to expand their product range by offering the best own-brand assortment for in and around the house, reselling hundreds of A-Brands, as well as offering external sellers the opportunity to join their Marketplace. 

It even sounds demanding, right?

Operating on such a high level comes with certain challenges – monitoring pricing insights and improving marketplace assortment being the main ones. 

To improve the vidaXL Marketplace assortment, they’re looking for a solution that would allow them to monitor pricing insights for the existing products as well as test new assortment that they’re about to place on the webshops. They believe that price is a key factor for customer purchase behavior and therefore want to make sure that their external sellers follow a fair pricing strategy while working with vidaXL. 

Before reaching to Price2Spy, vidaXL had a pilot project with another provider for 6 months, but they decided that Price2Spy would be a better fit. They encountered the need for better reporting and data visualization as well as the possibility to expand price data scraping to more countries. To monitor pricing insights for their existing Marketplace assortment, they needed to build reports based on raw data themselves. That required obtaining raw data reports through SFTPconnection and build custom reports through Excel and other dashboarding software. Since data was scraped for over 700.000 products simultaneously, restructuring product and seller level data was taking extensive time.

There are several essential goals that Price2Spy pricing data helps them reach:

• Monitor pricing insights for over 700.000 in-stock products in 10 countries; 
• Provide a solution to batch-test product pricing before onboarding new Marketplace sellers and their assortment;
• Structure product portfolio and Marketplace sellers based on the pricing performance – for instance, underpriced, fairly priced, overpriced products/sellers;
• Help their current Marketplace sellers to achieve better sales through in-time price adjustments as well as cluster best-priced sellers by offering them additional marketing & promotion possibilities from their side;
• Make performance monitoring easier through customized reporting and dashboarding features. 

A true challenge for Price2Spy! Let’s check our given solutions. 

Price2Spy’s given solutions

As you already know, Price2Spy offers a great variety of features suitable for different needs. Price2Spy helped vidaXL to reach the goal of monitoring pricing insights for Marketplace products with the several key features that we offer:

• Store integration – With Price2Spy they can use existing product feeds that make it easier for them to monitor only products that are in stock and available on their webshops;
• Reporting and dashboarding – Price2Spy has a wide variety of reporting and dashboarding options. It is easy to create custom reports while having both options to choose from predefined report templates as well as to create custom reports through filters and funnels. The Report Wizard function always gives relevant advice on what type of report can be used;
• Platform – Price2Spy platform gives needed flexibility in filtering, sorting, monitoring both assortment and seller level performance;
• Price monitoring – With options to create dashboards on the spot, it’s easier for vidaXL to select products and sellers which they need to monitor closely. It helps them to react more promptly to the changes in the pricing strategy of sellers as well as the cluster assortment that might need pricing improvements;
• Export function – The export function helps them to perform batch testing of products before adding them to our product assortment; 
• With dynamic price checks, they can scan whether an external seller has a fair pricing strategy before becoming their Marketplace partner;
• Support line – Whenever they have a question or concern, their Price2Spy account manager is quick in helping them;

With prompt responses to their needs and concerns, Price2Spy gives vidaXL the freedom to explore new functions of price monitoring tools as well as to be sure that their Marketplace development goals are reached.

“Monitoring pricing insights help us to reach our marketplace growth goals and objectives. We are aware of the current assortment performance as well as have a clearer view of the possibilities of expanding the product portfolio and seller base.” – Kateryna Zhukovska, Country Marketer & Performance Marketing Specialist in vidaXL

Do you also struggle with competition monitoring and staying on top of the market? Don’t waste any more time and start your 30 days free trial period with Price2Spy.

By its nature, Price2Spy is a very sensitive and discrete tool. For that reason, we have to be very careful about our client’s data privacy, which is an absolute priority for us.

Therefore, we will not be able to show too many testimonials nor success stories on this page. The ones we will show should just give you a brief idea of how Price2Spy can be used in your own business.