Baby & Kids
Baby & kids - how to stay afloat in a turbulent market
Specifics
- In this industry are present large online stores (market leaders in their country) as well small family businesses
- As you can imagine, this industry has no firmly standardized part numbers (there are certain exceptions, for example, manufacturers are usually able to supply product EAN numbers)
Greatest challenges
- Due to the fact that this industry has no firmly standardized part numbers manual product matching has very few alternatives
- Another challenge is the frequent price change
BEST PRACTICES AND SOLUTIONS
MAP (minimal advertised price)
Manufacturers from this industry who are using Price2Spy are relying on MAP module to detect retail sites that are in violation of minimal advertised price.
Alert emails
Price change alerts are heavily used (sometimes they can be combined with Automated Price matrix report)
Multiple markets, single account
You have many competitors from different countries? No need to worry – Price2Spy is capable of monitoring websites from many different markets (which again means many currencies) from a single account. As simple as it gets!
Pricing strategy
Want to identify pricing opportunities of your products? Use Pricing Strategy module to reach that goal – see what are the suggested pricing changes that will help you to run your business on an ascending path.
Pricing dashboard
By using Pricing Dashboard, you will be able to track most recent price changes, as well as stock movements (per brand or category).
Price index comparison reports
Price index is one of the most used solutions from clients in this industry. By using comparison reports, you will be able to see how do prices of a particular competitor compare to yours. On the other hand, Price Index will provide you an insight of how competitor prices were evolving over time.