Games & Toys
Games & Toys industry - price monitoring in such a fragmented market
Specifics
- The product assortment changes very frequently, as brands compete with each other by introducing new products. The same counts for competitor / retail sites – already fragmented market gets more and more small players on a daily basis
- The number of competitor sites monitored is usually between 5 and 20. In case of manufacturers / brands, this can grow much higher (over 200 individual sites monitored)
Greatest challenges
- As for product matching – although we have worked with manufacturers who are in position to supply part numbers (either EAN or MPN or UPC) – we have learned that retail sites hardly ever make use of such unique identifiers on their sites, making manual product matching as practically the only viable solution
- Frequent price changes
Our clients
BEST PRACTICES AND SOLUTIONS
Pricing dashboard
Price2Spy reports and dashboard will make your life easier by enabling you to quickly check various aspects of your competitive landscape by many different segments (e.g. brands, product categories).
Price tracking
Price tracking is usually achieved by price change alert emails (in certain cases combined with Automated Price matrix report)
Manual product matching
Number of individual products (SKUs) that clients want to monitor is usually less than 2500 (very few clients monitor their full product range). This makes manual product matching quite acceptable (both in terms of cost and time)