Beko Canada
How Price2Spy helped Beko uphold pricing policy among retailers and protect brand value in the new market
Beko is a global domestic appliance brand founded in 1955 in Turkey, and while active in more than 140 countries. Beko Canada is a new subsidiary in the major appliance market. They have been our client since 2024.
Price2Spy has been Beko Canada’s first pick while searching for a comprehensive price monitoring solution to support its goal of building brand awareness in the Canadian market and capturing a certain market share in the appliance industry. As a proven and powerful price tracking software, Price2Spy has become a key factor in protecting clients’ brand value.
Beko’s Key Challenges
As a globally recognized appliance brand, Beko Canada faced significant challenges in maintaining its Minimum Advertised Price (MAP) and Manufacturer’s Suggested Retail Price (MSRP) policies across various retailers. MAP sets the lowest price retailers can advertise, while MSRP reflects the ideal retail price based on market positioning.
Without proper monitoring, our client encountered several issues:
- Frequent MAP violations by some retailers advertising Beko products below the agreed price led to price erosion and diminishing brand value
- Difficulty tracking unauthorized sellers listing Beko products at inconsistent prices creating confusion among customers and disrupting relationships with authorized retailers
- Strained retailer relationships as price discrepancies led to conflicts between retailers since some adhering to MAP policies struggled to compete with sellers offering lower prices
- Manually tracking prices across multiple platforms was time-consuming and inefficient, making it difficult to take swift corrective actions
Beko needed an automated, data-driven solution to uphold pricing policy with all retailers and protect its brand value.
Price2Spy’s Given Solutions
Recognizing the urgency of these challenges, Beko partnered with Price2Spy and ensured the following:
- Automated MAP Monitoring continuously tracks Beko’s product prices across various online stores, immediately detecting pricing policy violations
- Price2Spy sends real-time notifications whenever a retailer lists products below the MAP or even above the MSRP, enabling Beko to take swift action
- With reliable pricing data, Beko can communicate more effectively with its authorized partners, reinforcing compliance and strengthening retailer relationships
- Price2Spy equips Beko with actionable data to address non-compliant sellers and reinforce its pricing policies across the market
- They can monitor retailers' inventory, get notified when they run out of stock, and track how quickly they add Beko products back to their offer
Price2Spy’s comprehensive reporting provides a clear view of pricing trends, allowing Beko to identify repeat violators, and unauthorized sellers, and compare retailers’ pricing habits and patterns to understand how they treat Beko’s products. However, the feature our client values the most is timely notifications, emphasized Beko’s Marketing Director Stephanie Clarke. Clarke said: “Price2Spy does meet our requirements, as we get daily emails sent to us when there is a violation that we need to have corrected.”
Here’s how Clarke evaluates the Price2Spy tool and our cooperation so far:
“Price2Spy is a great tool for us and we are happy with the services they provide. They really make my job easier and having the online portal is a great tool, and very easy to use and navigate”
Brands and manufacturers can fully rely on Price2Spy’s MAP policy violation alerts to protect brand value through timely policy enforcement. However, in case you are struggling to address MAP policy violations, Price2Spy can supply you with evidence anytime when enabling the screenshot module. Reach out to info@price2spy.com to discuss pricing solutions for brands and manufacturers.