Different competitors, different importance

As we agreed, we divided the client’s competitors into two groups: high importance and low importance. The client’s store offers over 7,500 products, while Price2Spy monitored key 3,000 products across 20 competitor websites once per week. An average product is monitored on up to 4 competitor websites.

Competitor Groups:

• High importance – price is suggested based on the competitor with the highest price, that has a product in stock – 0.5% lower. If no Important Competitor has this product in stock, we keep the client’s price equal to the Minimal Advertised Price (as advised by the product manufacturer).
• Low importance – price is suggested based on the competitor with the highest price, that has product in stock – 0.5% lower, but with a 45% profit margin. For price differences larger than 5%, we offer the same price as the competitor.

In this case, we perform non-automated repricing since the client did not configure the Repricing calculator to run automatically. Instead, the category manager logs into the Price2Spy App weekly and initiates the Repricing calculation. The manager manually selects which repricing suggestions to approve from an average of 25 that Price2Spy suggests per week. Repricing performed via Indirect Repricing requires a CSV file to be sent to the client, where the client’s category manager picks it up and performs the price change.