The Price Tag Isn’t Everything – It’s How Customers Perceive It Imagine two nearly identical products—one priced at $50, the other at $80. Most shoppers would assume the more expensive one is of higher quality, even without proof. This is the power of price perception—the way...
Using psychology in pricing is not a new strategy. Retailers have always been using different tricks to ensure their products sell well. Over time, some Psychological Pricing Strategies showed better results than others, and what was a good profit-making marketing and pricing strategy in the...
Understanding Psychological Pricing Have you ever hesitated before making a purchase, only to be swayed by an attractive discount or a price that "just feels right"? That’s psychological pricing at work. Whether you realize it or not, pricing strategies shape your buying decisions daily. As an...
Master your Amazon pricing strategy with dynamic, competitive, and penetration pricing tips to boost sales and win the Buy Box effortlessly....
How do you set a price for your products? Deciding on what to charge for a product or a service is a step that many CEOs and online retailers don’t take seriously enough. Instead of taking a few different factors and a lot of data...
Working in a fast-changing and competitive environment like eCommerce is becoming increasingly difficult. It’s hard to keep pace with all the competitors out there trying to sell as much as they can and using many different ways to do so. You have to prepare and arm...
Retailers nowadays resort to numerous different techniques in order to attract customers. Some of them seem logical and some counterintuitive, even. To many of you, loss leader pricing may be just one of such technique. But, it is actually a well-established approach in both theory and...
When discussing price matching in eCommerce, one name inevitably comes up: Amazon. Known for its competitive pricing strategy and dominance in the retail space, Amazon has revolutionized how businesses approach pricing. But does Amazon offer a price-matching policy? And what does that mean for eCommerce...
The advent of globalization has paved the way for global business operations. Companies work with various stakeholders around the world, doing business with one another and conducting financial transactions. However, these organizations confront one critical problem—currency fluctuations. How do these impact pricing models and business operations?...
Imagine you’re opening a small bakery. You’ve got flour, sugar, eggs, and other ingredients to buy. You also have to pay for rent, electricity, and your hardworking team. How do you figure out how much to charge for a cupcake? That’s where cost-based pricing comes...