Here’s a simple question - is pricing strategy an important aspect of a well-functioning business? The correct answer is that of course, it is. But, can a pricing strategy become outdated? Yes, it can. This is exactly why a pricing strategy update is often required. The truth is...
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
The competition in eCommerce is harsh and dynamic, there's no denying it. Incredible speed of development makes keeping up with changes difficult and expensive. However, price leadership is a concept that may guide you through and over the competitive hurdles. eCommerce continues to reshape consumer behavior...
A well-thought-out pricing strategy is based on a thoroughly conducted price analysis. Not only do price changes influence consumer behavior but also directly impact the bottom line. This is why it is crucial to have as much pricing data when making pricing decisions. In this article we...
Repricing software is an automated tool for adjusting product or service prices of online sellers in real time. The repricing is based on repricing rules and strategies set by the users of repricing software. Repricing software functions by continuously monitoring the market and factors influencing market...
Charging every customer of yours a different price for the same product - sounds like a crazy idea, right? Perhaps unnecessary? Overboard? Don’t worry if those adjectives are the first ones that came to your mind when you read the first sentence. You’re not completely wrong....
Low prices every day seem like every customer’s dream come true. Which customer would say no to lower pricing over the whole year?! Even if you’re not so into pricing strategies, we’re sure this sounds like a very tempting offer from a customer standpoint. But, the...
Whether you've just joined the eCommerce community or already are an eCommerce professional, you are surely aware of the advantages that bundle pricing offers. It seems like a win-win situation - customers get more for a lower price while businesses sell more. But is it...
There was, probably, a moment in your life when you saw that amazing product announcement but the price was too high, so you said to yourself “ok, I will wait for a few months for the price to drop and then buy it”. On the...
The customer-focused business model has evolved alongside societal and technological changes, and it continues to grow as businesses adapt to changing customer expectations and behaviors. Today, customer-centricity is considered a fundamental aspect of successful business strategies across industries. The customer-focused business model has evolved over time,...