The first association with the adjective “sticky” is usually connected to food (or sticky notes if you are a student), but yes, that’s right, prices can be sticky too. Sticky prices mean exactly what they sound like - they resist moving or changing. Since the...
No matter if you have the best product or service in the world, if you don't have solid marketing and pricing strategies you may be doomed in the current competitive world. When determining a product or brand's offer as a key component of the marketing...
Target return pricing is a strategy that is used to set the product price based on the expected rate of return on the investment. Or in other words, it’s the profit that the firm can expect in the future from a certain investment, such...
The number of visitors you drive to your e-commerce website can make or break your online store. That's because more sure visitors mean more people you can convert. Your only hindrance is whether you are attracting the right website traffic. But what if you are attracting...
When you start to dive into the pricing strategies, it soon becomes a bottomless hole with new strategies popping up one after another. Since you seemed to be pretty interested in our blog post about dynamic pricing, we decided to explain another pricing strategy that...
With the increase in online business startups, it's natural to feel fear before starting your own online business. You must be looking for the best online marketing strategy tools to grow your business as the need for search engine optimization has increased. However, it takes...
How would you like to choose the price of products that you’re buying? Well, there are some businesses that are offering just that! Such businesses are based on a “pay what you can” system where customers can choose among a few prices. You might be surprised...
Source: https://unsplash.com/@hostreviews The business world has dramatically improved in recent years with the help of technology, much more so with the Covid 19 pandemic that ravaged the world last year. People have gradually adapted to online purchases. Today, every business owner who wants their business to...
As a retailer, you may often find yourself deciding between different retail pricing strategies. Is it the right time to discount some prices? Or, should you perhaps bundle multiple products together? Maybe even stick to the good old doubling of the purchase price? If you’re dealing with...
At the heart of every online business is order fulfillment, a process made up of so many moving pieces all working together to deliver an order to a customer’s doorstep. Now more than ever, the efficiency of this very process is a crucial factor (if...