The Essential eCommerce Toolkit – Must-Have Tools for 2024
A list of essential tools for every eCommerce business. See if you have all the bases covered for you online selling endeavor. ...
ecommerce Tag
Personalizing Customer Experience Through Dynamic Pricing in eCommerce
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
Price Discrimination – Three Degrees With Real-Life Examples
Charging every customer of yours a different price for the same product - sounds like a crazy idea, right? Perhaps unnecessary? Overboard? Don’t worry if those adjectives are the first ones that came to your mind when you read the first sentence. You’re not completely wrong....
Breaking Stereotypes: Women’s Role in Tech Leadership for eCommerce
Photo by Mimi Thian on Unsplash The field of eCommerce has emerged as a powerhouse of opportunity in a world driven by technological innovation and digital change. In this dynamic environment, women are challenging gender norms and breaking down barriers to become powerful leaders....
Bundle Pricing: Benefits for Online Retailers
Whether you've just joined the eCommerce community or already are an eCommerce professional, you are surely aware of the advantages that bundle pricing offers. It seems like a win-win situation - customers get more for a lower price while businesses sell more. But is it...
Benefits of E-Invoicing in The E-Commerce
E-invoicing is a popular and secure way of billing used in almost all kinds of businesses. Businesses worldwide are gradually adopting this new billing method due to the range of benefits it offers. However, many business owners still need to rely on traditional billing methods. If...
Price Skimming: Definition & Examples
There was, probably, a moment in your life when you saw that amazing product announcement but the price was too high, so you said to yourself “ok, I will wait for a few months for the price to drop and then buy it”. On the...
Importance of Pricing for Consumers & Businesses
In the mind of the consumer there's always a question - am I going to get enough value out of this product/service if I pay X amount of money for it. Alternatively, consumers can often be presented with the price of a product and think...
Competitive Pricing Is One Of The Best Yet Simplest Pricing Strategies
There is no doubt that price is the most important factor for consumers when paying for a product or service. It’s no surprise that 60% of internet users in the U.S. agree that price is more important than brand when buying a product. So, the...
The Rise of AI-Powered Personal Shopping Assistants in eCommerce
Image Source Shopping online for new clothes? Overwhelmed with the endless array of styles and aesthetics to choose from? If you ever need a personal stylist, you’ve got one at your fingertips, ready to suggest the perfect look for any occasion. The rise of artificial...