At a time when eCommerce is increasingly overriding traditional ways of shopping, it seems that there is still one important point where brick-and-mortar stores have an advantage - they don't face cart abandonment problems. If you think about it, it really is a rare case...
One of the most popular shopping channels whose popularity abruptly took off would be mobile commerce (mCommerce). If eCommerce has already shaken the whole industry from the ground up, one might ask is there anything new that the tech world would be able to offer...
Customers are very sensitive to price changes. People’s spending habits are limited by their budgets. And any price change can affect and change them. Because of this, the demand for some products will change due to the price changes (up or down). This is known as the price...
If you are in the e-commerce business digital marketing is probably an essential part of your business strategy. With it, you acquire new clients, raise brand awareness, communicate with customers, etc. The main goal of digital marketing is to drive more traffic to the website which...
Big data is a very popular term in IT and business today, but what does it really mean. Well, Big Data are data sets that are so big that traditional data processing softwares can’t manipulate them. But that massive amount of data can be used to...
What is MAP monitoring and why is it important? Is it a type of price fixing? Who benefits from it, only brands or retailers or customers too? There are so many questions about it and in this post, we are going to explain them all. What...
The online market is the place to be when it comes to doing business today because it’s the easiest way to reach as many potential customers as possible with no boundaries in terms of time and place. Due to its popularity, it’s saturated with various...
It is a very common mistake to think that dynamic pricing and price discrimination are the same thing. But they are not. The difference between the two is what they are based on. Dynamic pricing is based on market conditions at that given moment and on...
Doubtless, one of the most important thing in traditional commerce is the location of your store. Why is that? Well, because if you aren't located near your target group, you won’t sell enough products. But, when it comes to e-commerce, the story is different. In this...
The number of online stores and products sold on the Internet is getting bigger day by day. Due to this, finding a match for your product on competitors’ websites can be nearly impossible sometimes. So, how do some retailers manage to find and monitor matches...