Although big data and customer analysis are opening new opportunities in eCommerce for quite some time now, troubles regarding product matching are still very present. Product matching is a form of data analysis widely used in eCommerce since it's of great importance for companies, both internally and externally. But what actually...
Although the emergence of eCommerce has largely contributed to a faster and more successful businesses, from time to time some stumbling blocks appear. Believe it or no, but one of the most common ones is that there are a lot of retailers who have the wrong idea of...
The Internet has changed the way price information is presented. With just a few clicks, consumers are able to get price information from multiple retailers. This price transparency has caused fierce competition among online retailers and requires ongoing monitoring and adequate responses to the actions performed by the competition. Besides...
Consumer behavior is most commonly defined by a set of decisions and actions that influence purchasing behavior. Trying to understand what makes one customer purchase a particular product with respect to others is something that attracts the attention of marketers around the world. With the...
Being blessed with warm and sunny weather, unique architectural style, and beautiful nature, for Spain it wasn't so hard to become one of the most famous destinations in the world. However, not everyone is coming to Spain only as a tourist, since this country has...
Now we can say that it's becoming a tradition - Price2Spy had a pleasure to visit The NAMM Show this year as well. Since the number of the music industry clients who put their trust into Price2Spy is constantly growing, the world’s largest trade-only show for...
Whatever business you are in, you want your potential customers to become intrigued about you. What do you do? What are you offering? And most importantly, how can you help them to solve some problems? These are some of the basic questions that your potential...
No matter the size of your company or what industry you are in, your business runs on customers. In order to be successful, one of the key aspects of your business strategy should be customer retention. Briefly, you need to be sure who are your customers,...
Nowadays, coming up with something completely innovative in business really does seem like a daunting task. So, your train of thought should be different - it is not always necessary to try to be innovative, but instead to think of ways to connect with the...
“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” These were the words that Sir Arthur Conan Doyle used back in 1887. when writing the first Sherlock Holmes...