Record-breaking Spending Expected on this year’s Easter Holidays
Worldwide expansion of the Internet and use of mobile devices around the globe is increasing online spending these past few years. Especially, gift-giving consumer holidays play a critical role when it comes to drive traffic into sales. While Easter is approaching, National Retail Federation (NRF) has conducted its annual survey in order to analyze this year’s total retail spending.
According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for Easter is expected to reach $18.4 billion – up to 6 percent more than the last year’s record of $17.3 billion.
The survey which has been conducted on 7,411 consumers about their Easter Sunday plans also reveals that consumers plan to celebrate Easter in several different ways.Those celebrating plan to spend an average of $152 per person, up to 4 percent more than the last year’s previous record of $146.
This year’s survey highlights that:
- 58 percent of consumers will head to discount stores
- 46 percent will go to department stores and 26 percent will shop at local small businesses
- 27 percent will shop online, compared to 21 percent last year
- Among smartphone owners, 28 percent will search for products on their devices while 18 percent will use their phones to make a purchase, while another 9 percent will use apps to do their research or purchase products.
Commenting on the findings, Prosper Principal Analyst Pam Goodfellow said: “Easter continues to be a traditional holiday for consumers of all ages, especially young families who are planning to spend a bit more for the celebration. With the later timing of Easter, we will see more consumers shopping for special deals.”
Clearly, the results show that the online retail sales will continue to grow over the years. From now on, it’s crucial for online merchants to create impeccable online shopping experience together with mobile targeting strategies for their customers.
