E-commerce has been around for a solid 40 years. During all that time, the process of buying things online got a new dimension, so we can see ultra-modern websites and a wide range of possibilities to shop from the comfort of your home. Keeping in mind...
Internationally-acclaimed musical The Lion King famously talks about the ‘circle of life’. That might seem like the furthest-removed concept from the business world, but in truth, a very similar circle governs the rise and fall of products. This is called the product lifecycle. But how can...
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
AI-powered pricing engines are becoming a must-have tool for all eCommerce, marketing, and pricing professionals, especially in the B2C sector. In this article, we explain what they are, what their purpose is, and what distinguishes the good from the bad ones....
The competition in eCommerce is harsh and dynamic, there's no denying it. Incredible speed of development makes keeping up with changes difficult and expensive. However, price leadership is a concept that may guide you through and over the competitive hurdles. eCommerce continues to reshape consumer behavior...
In eCommerce, well-thought-out pricing strategies are crucial when it comes to meeting your sales goals. From attracting customers to maximizing profits, choosing the right pricing model is crucial for businesses aiming to thrive in competitive markets. In this guide, we'll look into various pricing models tailored...
Reputation is the beliefs or opinions that are generally held about someone or something. To maintain a successful business, you should establish, continuously improve, and monitor your brand reputation. Your business reputation is crucial if you strive to be at the top of the market. How...
How to grow your business effectively with low risk? Different eCommerce professionals advocate different techniques and approaches. As the eCommerce market is risky and fast-paced, no matter what industry you belong to, more or less, you will face business changes, the way people buy online, the...
In the eCommerce world, staying ahead of the competition requires more than just offering a great product. Pricing, a critical element in any sales strategy, is the most (or one of the most) important factor for attracting customers, driving conversions, and ultimately, boosting profits. Price segmentation is...
Are you selling multiple products through one or multiple channels? If you are (or you have in the past), then you must be aware of the challenges that come with making decisions about prices for all those products. Also, there's a high chance you have...