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We write in-depth about eCommerce, price monitoring and pricing strategies.


Solutions for manufacturers: how to handle violations of the agreed price

June 13, 2018 in Best practices in price monitoring
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Reading Time: 2 minutes

Minimum Advertised Price - MAP (or Targeted price, RRP, MSRP etc.) is an agreement between suppliers and retailers that qualifies the lowest price at which each product can be advertised. This means that retailers can go above the specified price but not below it. Map policy can either be a policy imposed...