Online Retail: The Easy-to-Understand Explanation
Confused by the terms around online retail? Learn what online retail is and how it differs from commonly mixed up terms....
How to analyze competitor product offerings?
Running a smart, profitable, and sustainable eCommerce business requires owners to know competitor product offerings. You can’t stand out if you don’t know what you are standing next to. If your products are too similar with nothing extra to offer, you are at the risk of becoming...
A Guide to Competitor Product Research for Online Sellers
Before customers click "Buy Now," they’ve likely compared prices, specs, and reviews across at least three other sellers. In fact, 81% of retail shoppers conduct online research before making a purchase, according to a GE Capital Retail Bank study. But when was the last time...
The Role of AI in Predicting Consumer Demand for Smarter Pricing Strategies
Have you ever noticed how some shops change their prices almost as if they can guess what you want next? You may have felt surprised when your favorite store offered a discount right when you needed it. This is not magic. It is a simple...
Why is Knowing Your Competitors’ Product Assortment Crucial in eCommerce?
Benchmarking your product assortment against your competitors' is a key step towards recognizing profit-driving opportunities. And now it doesn't have to take up so much of your resources....
Every eCommerce Marketing Specialist Needs to Know These 5 Skills
If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...
The Role of Product Data in Pricing Strategies
Across industries, product data enables businesses to be proactive rather than reactive in their pricing strategies. Learn the best approach to get relevant competitor product data efficiently....
AI Assistants for E-Commerce: Transforming Support & Sales
E-commerce has never been more exciting - or more demanding. Today, customers expect instant support, personalized recommendations, and a seamless shopping journey from start to finish. So, keeping them happy while driving sales is no small feat. However, as businesses scale, maintaining that level of...
Charm Pricing: The Science Behind Ending Prices in .99
What Is Charm Pricing? Charm pricing is a psychological pricing strategy that involves ending prices with .99, .95, or similar odd numbers to create the perception of a lower price. For example, a product priced at $9.99 appears significantly cheaper than one priced at $10, even...
Buyer’s Remorse in eCommerce: What is it, Why it Happens, and How to Avoid it
Buyer's remorse is the feeling of regret or dissatisfaction that a person experiences after making a purchase. The more impulsive the purchasing decision was, the likelier it is that a sense of regret will occur. ...