Captive Pricing
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
How a pricing engine can help you increase eCommerce sales
AI-powered pricing engines are becoming a must-have tool for all eCommerce, marketing, and pricing professionals, especially in the B2C sector. In this article, we explain what they are, what their purpose is, and what distinguishes the good from the bad ones....
Price Leadership in eCommerce – The Definitive Guide
The competition in eCommerce is harsh and dynamic, there's no denying it. Incredible speed of development makes keeping up with changes difficult and expensive. However, price leadership is a concept that may guide you through and over the competitive hurdles. eCommerce continues to reshape consumer behavior...
eCommerce Pricing Models: A Guide for Pricing Managers
In eCommerce, well-thought-out pricing strategies are crucial when it comes to meeting your sales goals. From attracting customers to maximizing profits, choosing the right pricing model is crucial for businesses aiming to thrive in competitive markets. In this guide, we'll look into various pricing models tailored...
MAP & MSRP – The Importance of Detecting Violations
Reputation is the beliefs or opinions that are generally held about someone or something. To maintain a successful business, you should establish, continuously improve, and monitor your brand reputation. Your business reputation is crucial if you strive to be at the top of the market. How...
Market Penetration – Low-Risk eCommerce Business Growth Strategy
How to grow your business effectively with low risk? Different eCommerce professionals advocate different techniques and approaches. As the eCommerce market is risky and fast-paced, no matter what industry you belong to, more or less, you will face business changes, the way people buy online, the...
Price Segmentation in eCommerce – A Method for Unlocking Higher Profits
In the eCommerce world, staying ahead of the competition requires more than just offering a great product. Pricing, a critical element in any sales strategy, is the most (or one of the most) important factor for attracting customers, driving conversions, and ultimately, boosting profits. Price segmentation is...
Smart Pricing – an Advanced Approach to Setting Your Prices
Are you selling multiple products through one or multiple channels? If you are (or you have in the past), then you must be aware of the challenges that come with making decisions about prices for all those products. Also, there's a high chance you have...
Keystone Pricing in 2024 – Does it Still Make Sense?
You may have noticed a business opportunity and decided to open a brick-and-mortar store, an eCommerce platform, or both. Now, you are probably concerned with how to set up your prices, but you don't have enough resources (whether it be time, money, or something else) as...
Mastering Price Analysis: Boosting eCommerce Profits with Strategic Insights
A well-thought-out pricing strategy is based on a thoroughly conducted price analysis. Not only do price changes influence consumer behavior but also directly impact the bottom line. This is why it is crucial to have as much pricing data when making pricing decisions. In this article we...