AI-powered pricing engines are becoming a must-have tool for all eCommerce, marketing, and pricing professionals, especially in the B2C sector. In this article, we explain what they are, what their purpose is, and what distinguishes the good from the bad ones....
The competition in eCommerce is harsh and dynamic, there's no denying it. Incredible speed of development makes keeping up with changes difficult and expensive. However, price leadership is a concept that may guide you through and over the competitive hurdles. eCommerce continues to reshape consumer behavior...
In eCommerce, well-thought-out pricing strategies are crucial when it comes to meeting your sales goals. From attracting customers to maximizing profits, choosing the right pricing model is crucial for businesses aiming to thrive in competitive markets. In this guide, we'll look into various pricing models tailored...
Reputation is the beliefs or opinions that are generally held about someone or something. To maintain a successful business, you should establish, continuously improve, and monitor your brand reputation. Your business reputation is crucial if you strive to be at the top of the market. How...
How to grow your business effectively with low risk? Different eCommerce professionals advocate different techniques and approaches. As the eCommerce market is risky and fast-paced, no matter what industry you belong to, more or less, you will face business changes, the way people buy online, the...
In the eCommerce world, staying ahead of the competition requires more than just offering a great product. Pricing, a critical element in any sales strategy, is the most (or one of the most) important factor for attracting customers, driving conversions, and ultimately, boosting profits. Price segmentation is...
Are you selling multiple products through one or multiple channels? If you are (or you have in the past), then you must be aware of the challenges that come with making decisions about prices for all those products. Also, there's a high chance you have...
You may have noticed a business opportunity and decided to open a brick-and-mortar store, an eCommerce platform, or both. Now, you are probably concerned with how to set up your prices, but you don't have enough resources (whether it be time, money, or something else) as...
A well-thought-out pricing strategy is based on a thoroughly conducted price analysis. Not only do price changes influence consumer behavior but also directly impact the bottom line. This is why it is crucial to have as much pricing data when making pricing decisions. In this article we...
The world of retail has undergone rapid transformation in the last decade or so, thanks to digitalization and the blooming e-commerce ecosystem. Today, efficient inventory management stands as a crucial pillar of success in the retail industry. Digital transformation has pushed retailers to seek innovative...