Here’s a simple question - is pricing strategy an important aspect of a well-functioning business? The correct answer is that of course, it is. But, can a pricing strategy become outdated? Yes, it can. This is exactly why a pricing strategy update is often required. The truth is...
The more you expand your business, the more new things you need to pay attention to. One of them is price escalation. Price escalation means that a product may have a different price in different markets. Why price escalation happens and how it can be overcome...
It seems that there is no end to new terms or popular buzzwords in eCommerce. One of the newer ones is connective eCommerce. Have you heard of it? If you haven't, keep reading, because we are about to introduce you to one of the terms that cause...
A successful marketing strategy aims to result in more purchases and little to no cart abandonments. Effective promotion strategies make your audience absorb your message, get familiar with your brand, and eventually make a purchase. It takes perseverance and a diversity of marketing strategies to...
Channel-based pricing means differentiating your pricing strategies between channels on which you sell your products. However, it doesn’t necessarily have to mean one strategy for one channel. You can, for example, employ only two different strategies on 4 channels of sale. This decision depends on numerous...
Searching for products on store shelves has gotten its more modern variant - digital shelf. Post-pandemic customers are leaning towards digital more than ever before, so the digital shelf has become one of the main ways to conquer the eCommerce market. Let's see how. What is a...
Why are distributors recommending price tracking to their retailers? In the competitive world of eCommerce product price has become the weapon number one to beat the competition. Thus, everyone is putting so much effort into price tracking activities. It’s not unusual for competitors to monitor each...
E-commerce has been around for a solid 40 years. During all that time, the process of buying things online got a new dimension, so we can see ultra-modern websites and a wide range of possibilities to shop from the comfort of your home. Keeping in mind...
Internationally-acclaimed musical The Lion King famously talks about the ‘circle of life’. That might seem like the furthest-removed concept from the business world, but in truth, a very similar circle governs the rise and fall of products. This is called the product lifecycle. But how can...
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...