5 Lead Magnet Ideas That Will Skyrocket Your Ecommerce Sales
Discover what can be used as a lead magnet in order to drive eCommerce sales....
eCommerce Competition is Only Getting Fiercer – Learn How to Come Out on Top
The Internet changed the way businesses operate. The emergence of eCommerce back in the 1990s has proved to be a tectonic change. This shifted shopping from offline to online and opened endless possibilities to companies. Inevitably, fierce eCommerce competition was created. And it's not just local,...
Unravel the Shopify App Store – why do merchants need it?
Shopify is a cloud-based platform that has become the place to be for almost every eCommerce professional over the years. With more than 6 million users in over 100 countries, there is no doubt that it is an extremely popular platform. What has especially contributed...
Price Monitoring: A Guide For eCommerce Business
One thing is constant in eCommerce - fierce competition. Even the seemingly unique businesses will sooner or later face new competitors. In those situations, the price might be the only thing differentiating one business from another. Winning customers based solely on price may not a nice...
5 Reasons to Perform a Pricing Strategy Update
Here’s a simple question - is pricing strategy an important aspect of a well-functioning business? The correct answer is that of course, it is. But, can a pricing strategy become outdated? Yes, it can. This is exactly why a pricing strategy update is often required. The truth is...
Price escalation: What retailers and brands should know?
The more you expand your business, the more new things you need to pay attention to. One of them is price escalation. Price escalation means that a product may have a different price in different markets. Why price escalation happens and how it can be overcome...
Connective eCommerce: possible success or a scam?
It seems that there is no end to new terms or popular buzzwords in eCommerce. One of the newer ones is connective eCommerce. Have you heard of it? If you haven't, keep reading, because we are about to introduce you to one of the terms that cause...
10 Budget-Friendly eCommerce Promotion Ideas
A successful marketing strategy aims to result in more purchases and little to no cart abandonments. Effective promotion strategies make your audience absorb your message, get familiar with your brand, and eventually make a purchase. It takes perseverance and a diversity of marketing strategies to...
Channel-Based Pricing for Retailers: Setting Prices on Different Channels
Channel-based pricing means differentiating your pricing strategies between channels on which you sell your products. However, it doesn’t necessarily have to mean one strategy for one channel. You can, for example, employ only two different strategies on 4 channels of sale. This decision depends on numerous...
Digital shelf – best ally for winning the eCommerce market
Searching for products on store shelves has gotten its more modern variant - digital shelf. Post-pandemic customers are leaning towards digital more than ever before, so the digital shelf has become one of the main ways to conquer the eCommerce market. Let's see how. What is a...