An e-commerce business means business online. It can either be online commercial transactions or as an online store. Facebook pages are essential to spread brand awareness, attract new potential leads, and engage the viewers with the latest updates. Moreover, Facebook is a medium that allows mass media interactions. People nowadays prefer social...
If we asked you who your competitors are, would you know the answer? The answer would probably be something along the lines - companies from the same branch, that are selling similar products at a similar price. That’s correct, but not completely. We can already see...
Online presence and the importance of having a business on the Internet are becoming increasingly apparent to businesses. The ability to present yourself well online is a necessity for success in most industries. Now is the time to start building your online presence if you...
Email marketing is one of the most effective marketing strategies for creating awareness for your product and boosting sales. You can use this strategy to identify prospective leads, develop strong relationships and convert them to paying customers. However, there are different types of emails that...
For the success of any e-commerce business, increasing your organic traffic is a necessity. Commerce experts reveal that more than a quarter of most business or company sales comes from organic traffic. SEO plays a vital role in driving more organic traffic to your ecommerce...
Did you know that a 1% improvement in price optimization can bring on an average boost of 11.1% in profits? Anyone familiar with this fact is professionally and thoroughly engaged in price optimization. Still, a vast number of businesses are guessing or copying competitors' prices which...
Business owners will tell you that all the phases of running a business can be challenging, but what especially keeps them sleepless is pricing. Or to be more precise - possible pricing mistakes. Pricing analysts are constantly second-guessing themselves. But is it even possible to...
Source With an increase in the number of people buying online, more brick-and-mortar stores are going digital. It is estimated that there will be over 2.14 billion global digital buyers in 2021. And with 24 million retailers selling online already, the first-mover advantage is no more...
The first association with the adjective “sticky” is usually connected to food (or sticky notes if you are a student), but yes, that’s right, prices can be sticky too. Sticky prices mean exactly what they sound like - they resist moving or changing. Since the...
No matter if you have the best product or service in the world, if you don't have solid marketing and pricing strategies you may be doomed in the current competitive world. When determining a product or brand's offer as a key component of the marketing...