We write in-depth about eCommerce, price monitoring and pricing strategies.
If you are not selling, then you are most likely buying goods and you probably noticed barcodes. Were you ever wondered what those are and what they represent, all the numbers and bars of different thicknesses and patterns? Do you know that there are around 100...
Without a doubt, email marketing is one of the foundational pillars of effective digital marketing for eCommerce businesses. Email is a marketing, sales, and support tool that can open numerous lead generation lanes, and allow you to convert faster and capitalize on upselling and cross-sell...
Organic traffic is an important part of your website’s success. Sure, you can pay for ads and affiliate links, but organic traffic is where most of the conversions happen. Thing is, it can be difficult to increase your website’s organic traffic, especially when it’s not well optimized. In...
The world is hit by crisis after crisis, and both governments and economies are trying to find adequate answers to current geopolitical events. Although inflation is one of the most used words recently, the answer to the question of how to oppose it still eludes...
We are constantly working on improving and optimizing our Price2Spy features. This time we’re here with some Shopify novelties. Shopify has a new way of dealing with product categories in their storefront. They have an option called Shopify collections where products can be manually or automatically...
Economists would say that demand dictates the price - it’s as simple as that. Apart from economists, the transportation industry has agreed with this statement for years. That’s how a surge pricing strategy kept fueling one debate since the 1950s. Is it foolish to expect fairness in...
Do you happen to have a pulse oximeter at home? If you have it most likely you bought it over the past two years. Correct? The COVID-19 pandemic gave tremendous rise to the market for medical equipment for at-home health monitoring. This rise in demand...
Did you know that infographics can help you reach your content marketing goals faster? You might be missing out on a lot of digital marketing opportunities if you aren’t using them. If you want to share some information with your customers, write text descriptions. But, if you...
In the era of predatory pricing, price parity comes across as the opposite. Despite having online stores, or planning to open them, many brands are still trying to find the right balance between the online and offline world. That dynamic can be overcome with certain pricing...
Source: depositphotos.com Product images are arguably the most important element of any eCommerce website. If they aren’t appealing, sharp, attractive, or relevant enough, your conversion rates will suffer. However, there’s more to choosing effective product page images than simply ensuring they look nice. They need to...