If you've ever talked about digital marketing techniques, you've probably heard the term SEO. You probably know that SEO is a digital marketing technique that has something to do with search engines. But what is SEO? This article will explain the importance of SEO and...
The continual and exponential growth of online shopping has been the biggest change in consumer shopping habits for decades. When Jeff Bezos launched Amazon in 1995, it was to a largely skeptical public. And although business looked on with mild interest, it was seen as...
Launching an online store, while fraught with many challenges, can be a very rewarding and creative process. It’s not just about the technical stuff, and alongside finding the best inventory tracker come tasks like writing product descriptions and choosing the best photos. In the world of...
https://images.pexels.com/photos/6353683/pexels-photo-6353683.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1 Link building is a key part of your online marketing strategy. It's not enough to just have a website with a nice design, a ton of content, and all the bells and whistles. You need to be able to rank on the first...
If you have an e-commerce website or are thinking of opening one in the near future, you'll know how vital product pages are. These pages are your online shop window; they need to draw potential customers in by engaging them with eye-catching images and convincing...
If you're looking to succeed in a global market, then you'll want to use every tactic at your disposal. Competition is fierce, and you want to ensure that your company is being used over all the others out there. One way you can do this...
eCommerce content writing involves writing authoritative content for the target customers. The main purposes of eCommerce content writing are to boost customer engagement and increase site traffic. This content also helps to improve the website's reputation and authority. It's usually done by writers who are...
Business Intelligence, or BI, helps businesses perform excellently by making reliable decisions. It enables you to choose what’s suitable for your company through data-driven processes, such as analyzing market behavior, data comparison with the competition, performance tracking, and many more. Using BI is just one step...
There’s a huge amount of marketing strategies out there, particularly for those of you with an online presence. They all have their benefits, and no doubt you’ve chosen your favorite platform to run with and set up a relevant domain for your website. For example,...
The only way to figure out how good you’re doing is to compare yourself to your closest competitors. This way, you’ll get a sense of direction, and even get an early warning sign that you need to introduce some changes. Still, how does one do...