Every brand needs a solid marketing strategy, and there is never really one right way to market your business. However, there are some key ingredients that can make your brand stand out above all the rest and give you a leg up over the competition. Social...
If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...
Source Having a separate bank account for your online business helps you manage and segregate your money from your ones. You have previously visited a local conventional bank to open an account. Today, however, more small company owners are resorting to online banking systems with...
The e-Commerce industry is rapidly changing, and with it comes a need for businesses to stay ahead of the curve by optimizing their logistics strategies. Unfortunately, many businesses fail to meet these expectations due to inefficient management of their e-commerce logistics challenges. A recent survey found...
As an eCommerce business, one of your main goals is to drive traffic to your store in order to increase sales. And while there are many paid advertising options available, organic traffic is still the most valuable form of traffic. Working with a digital marketing...
When studying marketing mix, you will learn that out of all elements, 4Ps or even 7Ps, only one element directly generates revenue. Now, can one P be more significant than others in the marketing mix? Can you create a good marketing strategy without considering each P...
Source: depositphotos.com In the era of practically unlimited online choice, it can be extremely difficult to stand out and convert visitors, even when you have a superior product or service. Customers tend to bounce quickly when they visit a website for the first time...
Supply chain management (SCM) involves the movement of products or services from suppliers to distributors. An effective SCM strategy is the most important part of a successful business. Typically, the supply chain involves the manufacturer, the distributor, the retailer, and, of course, the buyer. In...
Online purchase dynamics have revolutionized today’s payment methods. What was once the occasional electronic online payment is now the norm regardless of whether customers are acquiring services or items. One-click purchases, credit card number storage, or financial landing pages for quick purchases facilitate low-friction buying....
An eCommerce business is not different from any other type of business. The company doesn't need face-to-face transactions because everything is done online. However, the processes are quite identical to other organizations. eCommerce business owners need to check the stocks of their products, ensure that the...