Image Source: Pexels Although eCommerce sites have been around for a long time, it's only been relatively recently that the industry skyrocketed as a worldwide phenomenon. So much so that by 2021, retail eCommerce sales had grown to 5.2 trillion US dollars globally. Because of...
Are you aware of your customers? How else do you provide an excellent digital experience, collect high-quality leads, and move them through your eCommerce sales funnel? When you haven’t learned what your consumers want or need from your brand, it’s impossible to supply them with...
Software development is a fast-growing field, uniquely transforming the lives of people. From automated drones to quick and easy code generators, software development has affected a significant portion of our lives. In the past few years, software businesses have started looking towards innovative techniques in their...
In today's fast-paced world, customers want their needs fulfilled as soon as possible. That's why most people these days use eCommerce websites for online shopping instead of physically going to stores. The conversion rate for an online business is the number of customers that complete a...
Every brand needs a solid marketing strategy, and there is never really one right way to market your business. However, there are some key ingredients that can make your brand stand out above all the rest and give you a leg up over the competition. Social...
If you're working in the eCommerce marketing industry, you're likely familiar with the term "channel marketing." But what is channel marketing, and how does it relate to eCommerce? In a nutshell, channel marketing is a way to reach consumers through multiple channels (such as online,...
Source Having a separate bank account for your online business helps you manage and segregate your money from your ones. You have previously visited a local conventional bank to open an account. Today, however, more small company owners are resorting to online banking systems with...
The e-Commerce industry is rapidly changing, and with it comes a need for businesses to stay ahead of the curve by optimizing their logistics strategies. Unfortunately, many businesses fail to meet these expectations due to inefficient management of their e-commerce logistics challenges. A recent survey found...
As an eCommerce business, one of your main goals is to drive traffic to your store in order to increase sales. And while there are many paid advertising options available, organic traffic is still the most valuable form of traffic. Working with a digital marketing...
When studying marketing mix, you will learn that out of all elements, 4Ps or even 7Ps, only one element directly generates revenue. Now, can one P be more significant than others in the marketing mix? Can you create a good marketing strategy without considering each P...