Setting the right price for your product or service is a hard-working process, and besides all, it is a continuous process if business goals are high. Price elasticity can provide insights necessary to set the best price for your products and services in accordance with the...
In today's rapidly evolving business landscape, scaling a business online has become more important than ever. With the explosion of eCommerce and the widespread use of digital technology, the barriers to entry for starting an online business have never been lower. However, growing an online...
We are living in interesting times. Markets have rarely been as volatile and unpredictable as they are in 2023. Rising inflation and weak growth combined with global uncertainty and turmoil have led to a difficult economic situation. A volatile market can mean tough times for eCommerce...
There was, probably, a moment in your life when you saw that amazing product announcement but the price was too high, so you said to yourself “ok, I will wait for a few months for the price to drop and then buy it”. On the...
The key to success in the eCommerce business is the right price. Prices are going up and down constantly, and how it’s set will determine your position on the market. The right price is the one that drives the most customers and ensures your profitability...
As an eCommerce entrepreneur or marketer, you know that conversions are crucial to your success. With the rise of artificial intelligence (AI), eCommerce businesses can leverage AI tools to boost their conversion rates. In the ever-evolving landscape of eCommerce, businesses need to stay ahead of...
The customer-focused business model has evolved alongside societal and technological changes, and it continues to grow as businesses adapt to changing customer expectations and behaviors. Today, customer-centricity is considered a fundamental aspect of successful business strategies across industries. The customer-focused business model has evolved over time,...
The success of eCommerce businesses relies on many factors. Companies must be able to identify customer needs, market effectively, and compete with competitors. They must consistently find innovative ways to boost their online presence and gain a loyal customer base. Combining these factors will help...
In today's digital world, online businesses and their security threats are rapidly increasing. As companies expand their offerings and service capabilities through e-commerce platforms, securing sensitive data has become a top priority for enterprises. In 2023, Nordlayer's Network Access Control (NAC) is revolutionizing e-commerce security by...
Image from GaragePlug What is pricing strategy? To businesses, a sound pricing strategy is a critical component for success. It directly impacts a company's revenue, profits, and overall financial health. Several pricing strategies can help a business achieve its goals, such as maximizing profits,...