Over the last couple of years, a significant increase of attention has been paid to customer experience, but primarily focuses on B2C markets. Unfortunately, B2B customer experience performance is still lagging and can struggle for attention amidst other corporate priorities. Why does seamless customer experience matter? A seamless...
What has been the most significant benefit of the eCommerce boom? ECommerce marketplaces allow several different businesses to connect with users and leverage the platform for higher growth. Take the example of Etsy, one of the most popular custom gifts and handmade item marketplaces with...
All eCommerce websites should take search engine optimization (SEO) seriously. When it comes to having an SEO strategy, what comes to mind? Getting user traffic, views, and clicks. But how can you get traffics, views, and clicks? Or, in the case of eCommerce, how can...
With the ever-growing e-commerce market, brick and motor businesses are in dire need of marketing their products and services through a digital channel. While many businesses prefer an overt marketing approach through cold emails and paid ads, simply having an active online presence without overtly...
Starting an e-commerce business while in college is a great way to gain experience in business and make some extra money. It can be a lot of work, but it can be a very successful venture with the proper planning and execution. This blog post...
Let’s face it, TikTok is one of the biggest social media platforms now and is something that businesses may wish to get involved in. We’ve already seen small businesses succeed on this platform from tiny metaphysical shops to global pick 'n' mix shops to home-run...
According to a report by McKinsey, the Covid-19 pandemic has accelerated the digital transformation by three to four years. It also says that at least 80% of its customer interactions are digital in nature. Lately, consumer interactions have quite been supplanted and replaced by clicks....
Have you ever paused to consider the factors that influence what you buy? How about those that influence your customers to purchase from you rather than your competitors? Over 263 million Americans shop online, which accounts for 80% of the population. And 56.6%...
Did you know that there are an estimated 12 million to 24 million eCommerce sites worldwide, as of January 2022? With eCommerce on the rise, there is already a market for online shopping. That means businesses looking to cater to the online crowds, they’ll need to...
Image Source: Pixabay eCommerce has grown tremendously since the Covid-19 pandemic shows no signs of slowing down. Increasingly more people and organizations are participating in eCommerce, which means the competition in the space has become unparalleled. There are two ways to be successful in eCommerce. You can...