If you're looking to succeed in a global market, then you'll want to use every tactic at your disposal. Competition is fierce, and you want to ensure that your company is being used over all the others out there. One way you can do this...
eCommerce content writing involves writing authoritative content for the target customers. The main purposes of eCommerce content writing are to boost customer engagement and increase site traffic. This content also helps to improve the website's reputation and authority. It's usually done by writers who are...
Business Intelligence, or BI, helps businesses perform excellently by making reliable decisions. It enables you to choose what’s suitable for your company through data-driven processes, such as analyzing market behavior, data comparison with the competition, performance tracking, and many more. Using BI is just one step...
There’s a huge amount of marketing strategies out there, particularly for those of you with an online presence. They all have their benefits, and no doubt you’ve chosen your favorite platform to run with and set up a relevant domain for your website. For example,...
The only way to figure out how good you’re doing is to compare yourself to your closest competitors. This way, you’ll get a sense of direction, and even get an early warning sign that you need to introduce some changes. Still, how does one do...
The use of social media and the internet for brand research has increased significantly over the past few years, particularly among people between the ages of 17 and 35. And now that social media platforms are beginning to provide several free and simple built-in features to...
The growth of SaaS companies in the global IT sector has remained unprecedented in the last few years. It shows how quickly companies are moving towards the SaaS sector to grab opportunities right in the first place. But to become successful in this field, they...
You may have heard of value-based pricing and dismissed it off the bat. Perhaps it seemed too complicated, and it felt easier to cost your product according to more traditional rules. With innumerable eCommerce pricing strategies available to choose from, you could be forgiven for...
In 2020, security incidents rose by 20% for eCommerce businesses. Inventory shrinkage and cybercrime can devastate a business and cause significant financial loss. Breaking GDPR compliance could also result in lengthy legal processes. Are you looking to minimize security risks for your eCommerce business? Keep reading as...
When it comes to driving eCommerce sales, Shopify is the 'it' platform for small and large-scale sellers alike. According to Forbes, the Canada-based platform boasted $4.6Bn in revenues, of which $2.9Bn was profit. Clearly, if you are not leveraging this platform the right way to promote...