Do you happen to have a pulse oximeter at home? If you have it most likely you bought it over the past two years. Correct? The COVID-19 pandemic gave tremendous rise to the market for medical equipment for at-home health monitoring. This rise in demand...
In the era of predatory pricing, price parity comes across as the opposite. Despite having online stores, or planning to open them, many brands are still trying to find the right balance between the online and offline world. That dynamic can be overcome with certain pricing...
Starting from Saturday, May 28th, 2022, businesses will have to fully comply with the EU Omnibus Directive or will be heavily fined. If you sell online, make sure to familiarize yourself and adjust your business in accordance with the updated guidance documents on the Omnibus...
How thoroughly and clearly you understand the concept behind AI and ML, their influence in our daily life, and how important they are for your business. Let’s start from the beginning, AI stands for Artificial Intelligence while ML stands for Machine Learning. Even though our two...
Competitiveness - the word that probably sums up the whole sports industry. However, over the years, the competitive spirit has become present both on and off the sports fields. Hence, it comes as no surprise that dynamic pricing in sports has become a new big...
Let us answer the title question right away - it does affect you. Energy prices keep rising, which has an impact on all of us. If you are not a business owner who is barely managing to match market prices, then you are a consumer...
The eternal struggle of man is what kind of a person is right to be, high-principled and consistent or yet flexible and adaptable. Do you stick with your decisions, whether on a personal or business level or are you the one open to negotiating? We are...
Well, gray is a mixture of white and black, thinking about it in terms of good and bad, assuming white is good and black is bad, we would say that gray is adaptable and changeable according to its shade and to different perspectives. There is an...
If we asked you who your competitors are, would you know the answer? The answer would probably be something along the lines - companies from the same branch, that are selling similar products at a similar price. That’s correct, but not completely. We can already see...
Did you know that a 1% improvement in price optimization can bring on an average boost of 11.1% in profits? Anyone familiar with this fact is professionally and thoroughly engaged in price optimization. Still, a vast number of businesses are guessing or copying competitors' prices which...