Addressing the Most Common Misconceptions and Concerns About Dynamic Pricing
In this article, we aim to debunk some of the most common myths and misconceptions that circulate around dynamic pricing....
Best practices in price monitoring
The turbulence of dynamic pricing in the airline industry
The airline industry operates in a dynamic environment influenced by factors such as fuel costs, demand fluctuations, competition, and economic conditions. Airlines have adopted dynamic pricing strategies in this ever-changing landscape to optimize revenue and enhance profitability. Dynamic pricing involves adjusting ticket prices based on...
Searching for and matching products on Google Shopping without GTIN/EAN/UPC
Google shopping has recently introduced a radical change to their search functionality by removing the possibility to find products through GTIN search. Learn how you can overcome this issue....
Price Discrimination – Three Degrees With Real-Life Examples
Charging every customer of yours a different price for the same product - sounds like a crazy idea, right? Perhaps unnecessary? Overboard? Don’t worry if those adjectives are the first ones that came to your mind when you read the first sentence. You’re not completely wrong....
The Ultimate Guide to Product Pricing – Key Factors to Consider
Product pricing is one of the most complex decisions for companies to make when launching a new product, entering a new market, or increasing their share in the current market. Many types of pricing strategies are present in the business world. In the sea of...
Net price – is it the best price for an eCommerce business?
Once again, we discuss pricing strategies for eCommerce. How to choose the best one? What we know for sure is that you need to investigate your clients, competitors, and the market itself to be able to set up a favorable pricing strategy for your business. In...
Factors to consider when implementing everyday low pricing
Low prices every day seem like every customer’s dream come true. Which customer would say no to lower pricing over the whole year?! Even if you’re not so into pricing strategies, we’re sure this sounds like a very tempting offer from a customer standpoint. But, the...
Competitor Intelligence For eCommerce Businesses
Can you keep up with all the eCommerce industry changes? What about announced trends for the coming year? Have you already realized the importance of eCommerce automation? What is constant is the continuous growth of competition and the possibility of rapid development in business. The current...
Bundle Pricing: Benefits for Online Retailers
Whether you've just joined the eCommerce community or already are an eCommerce professional, you are surely aware of the advantages that bundle pricing offers. It seems like a win-win situation - customers get more for a lower price while businesses sell more. But is it...
Decoy Effect in Pricing: Strategies for Business Success
In the ever-evolving landscape of business, pricing strategies stand as a fundamental pillar of success. In a world where consumers are constantly bombarded with choices, how do businesses ensure that their products or services not only stand out but also drive revenue? The answer lies in...