Entertainment destinations, theme parks, music festivals, and sporting events, attract millions of visitors yearly. The entertainment industry is a major contributor to the global economy, generating billions of dollars in revenue annually. According to Statista, the media and entertainment market value reached 2.32 trillion U.S....
Learn how to use dynamic pricing algorithms to enhance your personalization strategy in eCommerce....
In this article, we aim to debunk some of the most common myths and misconceptions that circulate around dynamic pricing....
The airline industry operates in a dynamic environment influenced by factors such as fuel costs, demand fluctuations, competition, and economic conditions. Airlines have adopted dynamic pricing strategies in this ever-changing landscape to optimize revenue and enhance profitability. Dynamic pricing involves adjusting ticket prices based on...
Google shopping has recently introduced a radical change to their search functionality by removing the possibility to find products through GTIN search. Learn how you can overcome this issue....
Charging every customer of yours a different price for the same product - sounds like a crazy idea, right? Perhaps unnecessary? Overboard? Don’t worry if those adjectives are the first ones that came to your mind when you read the first sentence. You’re not completely wrong....
How do you set a price for your products? Deciding on what to charge for a product or a service is a step that many CEOs don’t take seriously enough, and instead of taking a few different factors and a lot of data into consideration,...
Product pricing is one of the most complex decisions for companies to make when launching a new product, entering a new market, or increasing their share in the current market. Many types of pricing strategies are present in the business world. In the sea of...
Once again, we discuss pricing strategies for eCommerce. How to choose the best one? What we know for sure is that you need to investigate your clients, competitors, and the market itself to be able to set up a favorable pricing strategy for your business. In...
Low prices every day seem like every customer’s dream come true. Which customer would say no to lower pricing over the whole year?! Even if you’re not so into pricing strategies, we’re sure this sounds like a very tempting offer from a customer standpoint. But, the...