Here’s a simple question - is pricing strategy an important aspect of a well-functioning business? The correct answer is that of course, it is. But, can a pricing strategy become outdated? Yes, it can. This is exactly why a pricing strategy update is often required. The truth is...
The more you expand your business, the more new things you need to pay attention to. One of them is price escalation. Price escalation means that a product may have a different price in different markets. Why price escalation happens and how it can be overcome...
It seems that there is no end to new terms or popular buzzwords in eCommerce. One of the newer ones is connective eCommerce. Have you heard of it? If you haven't, keep reading, because we are about to introduce you to one of the terms that cause...
Channel-based pricing means differentiating your pricing strategies between channels on which you sell your products. However, it doesn’t necessarily have to mean one strategy for one channel. You can, for example, employ only two different strategies on 4 channels of sale. This decision depends on numerous...
Searching for products on store shelves has gotten its more modern variant - digital shelf. Post-pandemic customers are leaning towards digital more than ever before, so the digital shelf has become one of the main ways to conquer the eCommerce market. Let's see how. What is a...
Why are distributors recommending price tracking to their retailers? In the competitive world of eCommerce product price has become the weapon number one to beat the competition. Thus, everyone is putting so much effort into price tracking activities. It’s not unusual for competitors to monitor each...
What is captive pricing and what sellers should use it and on what types of products? Let's find out!...
AI-powered pricing engines are becoming a must-have tool for all eCommerce, marketing, and pricing professionals, especially in the B2C sector. In this article, we explain what they are, what their purpose is, and what distinguishes the good from the bad ones....
The competition in eCommerce is harsh and dynamic, there's no denying it. Incredible speed of development makes keeping up with changes difficult and expensive. However, price leadership is a concept that may guide you through and over the competitive hurdles. eCommerce continues to reshape consumer behavior...
In eCommerce, well-thought-out pricing strategies are crucial when it comes to meeting your sales goals. From attracting customers to maximizing profits, choosing the right pricing model is crucial for businesses aiming to thrive in competitive markets. In this guide, we'll look into various pricing models tailored...