Technological advancements have never made retailers' lives easier before. It's never been easier to open an online store or sell through some of the well established marketplaces. However, in contrast to this simplicity, it brings along a complexity: great competition among retailers. So staying ahead...
Hot shopping days of the year "Black Friday and Cyber Monday" happened couple of days ago and each of them are regarded as another record-breaking day of the year. Online shopping played a determining role in 2016 with its own surprises. According to Adobe Digital Insights...
One of the world's largest 24 hr online shopping event - Singles' Day [i] happened a couple of days ago. eCommerce giant Alibaba broke its own sales record once again. The company reported that this year's sales reached 120.7 billion yuan (17.79 billion USD), a rise...
The count-down has started. The biggest shopping days of the year - Black Friday and Cyber Monday are only a couple of weeks away. Most of the shoppers and retailers are already thrilled about the events. In case you still have doubts or if you are...
E-commerce has been known for a little more than two decades, but it's already regarded as an incredible power in retail markets around the world. Online retail sales reached $1.74 trillion globally last year, and it’s been growing at roughly 20% per year over the...
Pricing intelligence is an irreplaceable part of today's successful business. Pricing competition has become hotter than ever due to massive growth in online retail that's driven by more and more customers. The transparency of eCommerce gives customers the ability to easily see which store has...
Starting a business is one of the most difficult challenges for all entrepreneurs. On the other hand, being ready to take full responsibility of the new start-up and keeping up with the competitive market conditions with little experience make things harder and harder. However, knowing these...
Too many entrepreneurs are doing business in different locations or too many of them are planning to enter new markets all around the world. But the question is: are they actually paying attention to set prices to be fair enough for different locations? Unfortunately, the...
Lately, the competition on the market has increased the pressure on the product pricing process so greatly. Whenever companies realize the consumer spending is slowing down, they are trying to spend more time defending their market position and prices. Staying ahead of the competition may...
After an explosion in the number of brands and communication channels, it is getting harder to build strong brand awareness in the ever-changing market conditions. Moreover, similar products and services in many industries make more difficult to protect existing brands' permanency. That is why understanding...