Minimum Advertised Price - MAP (or Targeted price, RRP, MSRP etc.) is an agreement between suppliers and retailers that qualifies the lowest price at which each product can be advertised. This means that retailers can go above the specified price but not below it. Map policy can either be a policy imposed...
Blockbuster shopping days of the year Black Friday and Cyber Monday is about to knock the door. As you remember; these shopping days were the online record breakers of 2016 with enormous traffic up to 220% on a normal day. Put it simply, there is enough...
Whether you’re planning to create or buy a price monitoring software, the analysis of what exactly you want it to do and what you are planning to achieve with it should be a part of your process. Because, if a software you choose does not meet...
Competing effectively in the ever growing world of online retail becomes harder day by day. In case you aren't fighting with true weapons against your rivals, your rivals could undercut your efforts. Early this year, Reuters has published one report about battle of the shopping 'bots'...
Worldwide expansion of the Internet and use of mobile devices around the globe is increasing online spending these past few years. Especially, gift-giving consumer holidays play a critical role when it comes to drive traffic into sales. While Easter is approaching, National Retail Federation (NRF)...
One of the biggest gift-giving consumer holiday will happen tomorrow, on Tuesday February 14th. And this year total spending is expected to reach $18.2 billion according to National Retail Federation (NRF). The survey highlights that 27 percent of consumers plan to shop at online stores. However, if you...
For the last few years, e-commerce has gained tremendous importance due to the increase in the internet users, from small to large businesses. For that reason, exploring new markets and attracting new customers increase the pressure on retailers. So, this pressure pushes them to compete...
While you are getting ready to embrace 2017, it's essential to look forward in order to see what kind of changes your business might need in this new year. The ever-changing consumer behavior changes world e-commerce trends at the same level. Therefore, catching up and following...
Technological advancements have never made retailers' lives easier before. It's never been easier to open an online store or sell through some of the well established marketplaces. However, in contrast to this simplicity, it brings along a complexity: great competition among retailers. So staying ahead...
Hot shopping days of the year "Black Friday and Cyber Monday" happened couple of days ago and each of them are regarded as another record-breaking day of the year. Online shopping played a determining role in 2016 with its own surprises. According to Adobe Digital Insights...