It is a very common mistake to think that dynamic pricing and price discrimination are the same thing. But they are not. The difference between the two is what they are based on. Dynamic pricing is based on market conditions at that given moment and on...
Doubtless, one of the most important thing in traditional commerce is the location of your store. Why is that? Well, because if you aren't located near your target group, you won’t sell enough products. But, when it comes to e-commerce, the story is different. In this...
The number of online stores and products sold on the Internet is getting bigger day by day. Due to this, finding a match for your product on competitors’ websites can be nearly impossible sometimes. So, how do some retailers manage to find and monitor matches...
In today's world, typical shopping experience looks a lot different than it used to 10 years ago. Customer begins shopping in a store, than checks some information on the mobile phone, and in the end decides to finish the purchase online, using a laptop. This...
Have you ever left a full cart of stuff at cash register in a brick-and-mortar store? Probably not. Then why do hundreds of thousands of people do it at the online stores. This occurrence is very frequent in e-commerce and is referred to as shopping cart...
When the Internet was made public in the late 80s, many companies had seen it as an opportunity to do something big and make money fast. There were numbers of promising success stories, but shedload of them was never told due to the burst of...
E-commerce has come a long way since its beginning in the late XX century. Today, it makes up 11,9% of total sales, which is 1,7% more than in 2017. This number is going to continue to grow due to the popularity of online shopping, which...
What are URL parameters? Over the years we've had a lot of questions regarding monitoring product pages where prices change according to the selected criteria.When a price of a product on the product page depends on the chosen parameter (e.g. size, format, weight etc.), we call...
Pricing is one of the most important key factors to sales and income success - no doubt. The difficulties, however, lie in current market conditions. Luckily, the technological era provides us with hundreds of thousands of articles, solutions or services in any part of the world, any...
We have recently published a post about how to handle violations of the agreed (MAP) prices and solutions for manufacturers/brands. We highlighted possible solutions in order to prevent this situation for manufacturers and brands. After listing the important solutions for MAP monitoring, finally we wanted...