Price Comparison for Online Retailers – Basics, Benefits, Use Cases, and More!
Price comparison for online retailers is a necessity nowadays, as it allows them to anticipate and react to competitors' moves in real-time....
Best practices in price monitoring
What is Competitor Analysis and How to Perform It?
There is a saying that preparation is the key to success, and in order to do so, you always have to think of new ways to stay one step ahead of your competitors. Competitor analysis is definitely one of them, so spear a few minutes...
Competitor Price Tracking: How To Monitor Your Competitors
Competitor price tracking - everyone in the business knows what it is, but the question is how to perform it. As a business, and especially an eCommerce one, the biggest struggle is to outperform your competitors. Having a great product or service is only the first...
Price Matching in eCommerce: A Win-Win for Businesses and Consumers?
What is Price Matching? At its core, price matching is when a retailer agrees to match or beat a competitor’s price for the same product. This can apply to both online and in-store purchases. In the eCommerce world, where consumers can compare prices in seconds, price...
How to Set Pricing Objectives for Growth in Online Retail
Price is not the key differentiator, it's the strategy behind price that matters, said Robert J. Dolan, the Baker Foundation Professor at Harvard Business School whose major research interests are product policy and pricing. To differentiate your business via pricing strategy you must set your...
What is Global Pricing | Strategies for Success in Diverse Markets
Let us walk you through some of the most important things you need to know before you decide to grow your business outside of your country's borders. Get answers to what is global pricing and more!...
Price Management | Beginner’s Guide
Price management isn't just about setting a price and hoping for the best. It's a dynamic, multifaceted strategy that involves understanding costs, customer perceptions, market conditions, and competitive landscapes. Effective price management can make or break an online business, affecting everything from profit margins to...
Tiered Pricing – Pricing Strategy For eCommerce Success
Shopify, a leading eCommerce platform, successfully utilizes a tiered pricing model to cater to businesses of all sizes, from startups to large enterprises. By offering different pricing tiers, Shopify provides tailored solutions to meet the varying needs and budgets of its diverse customer base. We have...
Bundle Pricing Strategy: Advantages and Disadvantages
In every store, you see signs that say “Buy one get one free”, and “Buy this product and get a discount for that product”. The situation is similar at the fast-food restaurant “Buy meal deal, save $3”. Everywhere you look there are special offers and...
Optimal Pricing – How is it Achievable?
Pricing strategies can make or break a business. As an eCommerce business, understanding optimal pricing and how to achieve it can significantly impact your bottom line. It is not just about setting a price that covers costs— it's about strategically finding the sweet spot that...