Best practices in price monitoring

Amazon price matching

Does Amazon Price Match? What eCommerce Professionals Need to Know

January 23, 2025 in Best practices in price monitoring
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Reading Time: 4 minutes

When discussing price matching in eCommerce, one name inevitably comes up: Amazon. Known for its competitive pricing strategy and dominance in the retail space, Amazon has revolutionized how businesses approach pricing. But does Amazon offer a price-matching policy? And what does that mean for eCommerce...

How Psychology of Buying Shapes eCommerce Success

Understanding the “Why”: How Psychology of Buying Shapes eCommerce Success

December 12, 2024 in Best practices in price monitoring
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Reading Time: 4 minutes

Did you know that 95% of purchasing decisions are made subconsciously? This remarkable statistic underscores the power of understanding consumer behavior. For eCommerce businesses, tapping into the psychology of buying isn’t just a nice-to-have, it’s a must for creating compelling customer experiences, optimizing pricing, and...