As this 2019 year is slowly coming to an end, our team has now traditionally gathered in early December to celebrate another successful year. This time the choice for our team building fell on the Restaurant Gabbiano. While business success is certainly important, his achievement would...
No matter the size of your company or what industry you are in, your business runs on customers. In order to be successful, one of the key aspects of your business strategy should be customer retention. Briefly, you need to be sure who are your customers,...
Once in a while our prospects ask us questions like 'Is it legal to monitor prices online?'. Our answer to that question is always - of course, it is! We're a serious business, employing over 100 full-time employees - we would never jeopardize so many jobs if we...
B2B stands as a very short and easy shorthand for something that is not nearly as simple as it seems - business to business strategy. Primarily this strategy targets companies and bulk buyers, while the other well-known one, B2C is directed to individual customers. Therefore, how...
Nowadays, coming up with something completely innovative in business really does seem like a daunting task. So, your train of thought should be different - it is not always necessary to try to be innovative, but instead to think of ways to connect with the...
“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” These were the words that Sir Arthur Conan Doyle used back in 1887. when writing the first Sherlock Holmes...
Years ago, customer interactions were limited to call centers or retail outlets. Nowadays, by the technology rise, the field of customer experience became more opened up for new opportunities for engagement. The customer experience (often referred to as CX), defines the perception of the experience that...
At a time when eCommerce is increasingly overriding traditional ways of shopping, it seems that there is still one important point where brick-and-mortar stores have an advantage - they don't face cart abandonment problems. If you think about it, it really is a rare case...
Minimal Advertised Price (MAP) represents the lowest price that a retailer is allowed to advertise the products for sale. In order to put things clear for the very beginning, it is important to point out that this rule doesn't define the lowest price by which...
One of the most popular shopping channels whose popularity abruptly took off would be mobile commerce (mCommerce). If eCommerce has already shaken the whole industry from the ground up, one might ask is there anything new that the tech world would be able to offer...