Image from Pexels.com The battle between customer acquisition and retention is never-ending. Customer acquisition is a popular part of most marketing strategies, as it provides the satisfaction of getting a new customer for your brand. However, did you know that acquiring a new customer can...
If you plan to launch your business online, you might have come across confusion about which one to prefer between BigCommerce and Shopify. Without any doubt, both BigCommerce and Shopify is a great website builder platform for E-commerce businesses. Both have their specialty and features which...
The ingredient that successful business owners add to their success recipe is "Pricing"! Though several other factors are contributing towards the upliftment of a business, the most important be the pricing of a product. It is given much importance because this is one such factor...
Types, Pros, and Common Misconceptions Agile software development methodology was inadvertently introduced in the year 1957. Its roots originated when computer scientists Gerald Weinberg and John Von Neumann used an incremental development approach for developing IBM and Motorola software. Decades later, the agile software development methodology...
As per Statista, the online grocery delivery business will see huge growth in 2021. The major reason for this growth is the growing online options. Nowadays, online options are more accessible, convenient, and save time; consumers are more than willing to order from on-demand grocery delivery apps. What are on-demand Grocery...
Not many terms cause the amount of confusion like the price point. Most of the time, people are not sure if they should use price point or simply “price” to describe what they have in mind. Price is a wider term than price point, and...
Saas industry is growing rapidly. We all saw the new normal workplaces while we were working from home. Our dependency on softwares like a tracker, productivity manager, attendance, etc went to our fingertips. As a product owner of any SAAS business, it is very easy to...
Using psychology in pricing is not a new strategy. Retailers have always been using different tricks to ensure their products sell well. Over time, some Psychological Pricing Strategies showed better results than others, and what was a good profit-making marketing and pricing strategy in the...
What is the Product Matching SoftwareHow Product Matching Softwares are Changing the eCommerce IndustryWhat does it need to offer?- Accuracy- FlexibilityConclusion The age of big data has brought us some big changes in the way we were doing eCommerce business. One may say that it improved...
An eCommerce Superhero Everyone Needs Every now and then, a new tool for price monitoring appears on the market. Thanks to that, you are now able to choose between a lot of good software that can make your life easier. However, not every one of...