Author: Milos Novkovic

Purchase Decision Process: Sell More by Understanding Your Customers

March 27, 2025 in Best practices in price monitoring
0
Reading Time: 6 minutes

Prices impact the customer’s purchase decision process at all the stages of their journey. Pricing considerations are present throughout all the parts of the purchasing funnel—top, middle, and bottom. Sellers need to understand the fact that the customer’s purchase decisions aren’t linear and at times...