Category management is a crucial process for an eCommerce business involving organizing and managing groups of related products to maximize sales and improve customer experience. Category management is not a one-time implementation. It is an ongoing process that requires a deep understanding of the marketplace...
Since 2021, Price2Spy has been recognized quarter after quarter as one of the most powerful and reliable price monitoring tools in all the categories in which Price2Spy has been listed and competes with its biggest competitors. We appreciate all the badges we are getting from...
When studying marketing mix, you will learn that out of all elements, 4Ps or even 7Ps, only one element directly generates revenue. Now, can one P be more significant than others in the marketing mix? Can you create a good marketing strategy without considering each P...
In the last decade especially, technology and the internet's impact on business has become huge, while adaptation is inevitable. Business professionals were forced to modify or even completely give up on some of the traditional methods and strategies of business management to adapt to changes...
If you are not selling, then you are most likely buying goods and you probably noticed barcodes. Were you ever wondered what those are and what they represent, all the numbers and bars of different thicknesses and patterns? Do you know that there are around 100...
Do you happen to have a pulse oximeter at home? If you have it most likely you bought it over the past two years. Correct? The COVID-19 pandemic gave tremendous rise to the market for medical equipment for at-home health monitoring. This rise in demand...
Over the last couple of years, a significant increase of attention has been paid to customer experience, but primarily focuses on B2C markets. Unfortunately, B2B customer experience performance is still lagging and can struggle for attention amidst other corporate priorities. Why does seamless customer experience matter? A seamless...
Starting from Saturday, May 28th, 2022, businesses will have to fully comply with the EU Omnibus Directive or will be heavily fined. If you sell online, make sure to familiarize yourself and adjust your business in accordance with the updated guidance documents on the Omnibus...
According to a report by McKinsey, the Covid-19 pandemic has accelerated the digital transformation by three to four years. It also says that at least 80% of its customer interactions are digital in nature. Lately, consumer interactions have quite been supplanted and replaced by clicks....
How thoroughly and clearly you understand the concept behind AI and ML, their influence in our daily life, and how important they are for your business. Let’s start from the beginning, AI stands for Artificial Intelligence while ML stands for Machine Learning. Even though our two...