Author: Marijana Bjelobrk

Value Based Pricing – A Customer-Focused Method

June 15, 2023 in Best practices in price monitoring
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Reading Time: 7 minutes

The customer-focused business model has evolved alongside societal and technological changes, and it continues to grow as businesses adapt to changing customer expectations and behaviors. Today, customer-centricity is considered a fundamental aspect of successful business strategies across industries. The customer-focused business model has evolved over time,...

Category Management in eCommerce: Maximizing Sales and Improving Customer Experience

May 04, 2023 in Best practices in price monitoring
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Reading Time: 5 minutes

Category management is a crucial process for an eCommerce business involving organizing and managing groups of related products to maximize sales and improve customer experience. Category management is not a one-time implementation. It is an ongoing process that requires a deep understanding of the marketplace...