Author: Marijana Bjelobrk

Market Penetration – Low-Risk eCommerce Business Growth Strategy

June 05, 2024 in Best practices in price monitoring
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Reading Time: 6 minutes

How to grow your business effectively with low risk? Different eCommerce professionals advocate different techniques and approaches. As the eCommerce market is risky and fast-paced, no matter what industry you belong to, more or less, you will face business changes, the way people buy online, the...

Price Segmentation in eCommerce – A Method for Unlocking Higher Profits

June 05, 2024 in Best practices in price monitoring
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Reading Time: 3 minutes

In the eCommerce world, staying ahead of the competition requires more than just offering a great product. Pricing, a critical element in any sales strategy, is the most (or one of the most) important factor for attracting customers, driving conversions, and ultimately, boosting profits. Price segmentation is...

price analysis

Mastering Price Analysis: Boosting eCommerce Profits with Strategic Insights

June 05, 2024 in Best practices in price monitoring
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Reading Time: 5 minutes

A well-thought-out pricing strategy is based on a thoroughly conducted price analysis. Not only do price changes influence consumer behavior but also directly impact the bottom line. This is why it is crucial to have as much pricing data when making pricing decisions. In this article we...

dynamic ticket pricing

How Did Dynamic Ticket Pricing Become a Subject of Investigation?

April 18, 2024 in Best practices in price monitoring
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Reading Time: 4 minutes

Entertainment destinations, theme parks, music festivals, and sporting events, attract millions of visitors yearly. The entertainment industry is a major contributor to the global economy, generating billions of dollars in revenue annually. According to Statista, the media and entertainment market value reached 2.32 trillion U.S....

dynamic pricing in the airline industry

The turbulence of dynamic pricing in the airline industry

March 14, 2024 in Best practices in price monitoring
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Reading Time: 4 minutes

The airline industry operates in a dynamic environment influenced by factors such as fuel costs, demand fluctuations, competition, and economic conditions. Airlines have adopted dynamic pricing strategies in this ever-changing landscape to optimize revenue and enhance profitability. Dynamic pricing involves adjusting ticket prices based on...