Impressions from Pricing Excellence 2016

Our key account manager Ivana got back from this year’s Pricing Excellence held in Prague and she carries a lot of nice impressions.

This year’s conference was a very interesting 3-day event, comprising great workshops, inspiring speakers and networking opportunities.

There was a large number of educative speaker sessions, where new approaches to pricing strategies and trends have been discussed.

Ivana hosted 2 30-minute round table discussions, where participants shared their challenges and ideas related to keeping their brand’s value in an ever-growing competitive market where new retailers / competitors keep emerging. Hearing the participants’ thoughts is also very valuable to us, since it gives us insight into how manufacturers can benefit from using our price monitoring tool.

Beside the educational part of the conference, it is also important to point out that Copperberg is an excellent host. Hats off for organizing and planning the event, it was a great chance to meet people, mingle with them, talk brand value and visit some off-site destinations like Staropramen brewery (the beers and dinner were delicious). 🙂

We had a great time, and hope that those who got a chance to attend our discussions feel the same!